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Understanding Leads

Leads are created automatically from calls, forms, and call recovery. View and manage leads with client details, property data, Virtual Site Reports, and status tracking.

Every time a customer calls to request a quote or book an appointment — or submits one of your online forms — Tinylawn creates a lead. Leads are the central way you track potential jobs from first contact to completion.

Where leads come from

Leads are created from:

- Phone calls — When the AI receptionist captures a Quote Request or Appointment Request, it extracts the caller's details and creates a lead automatically.

- Online forms — When a customer submits one of your booking or quote request forms, a lead is created from the form data.

- Call recovery — If a caller hangs up early and later submits your default form from a recovery text, that submission also becomes a lead.

Each lead shows its source so you always know how the customer reached you.

Viewing your leads

Go to the Leads page to see all your leads in a searchable table.

Lead information

Each lead includes:

Field

Description

Client name

The customer's name

Property address

Where the work would be done

Status

New, Confirmed, Completed, or Cancelled

Requested date

When the customer wants the work done, or "Flexible" if no preference

Source

Whether the lead came from a call or a form

Last updated

How recently the lead was modified

Lead detail view

Click any lead to open its full detail view:

- Client information — Name, phone number, and email (if provided).

- Property address with a map view.

- Service needs — What the customer is looking for.

- Desired date and time — When they want the work done.

- Lead status — Update the status from here.

- Source — If the lead came from a call, you'll see a link to the call record with the full transcript and recording.

- Parcel boundary — A map of the property's parcel, useful for understanding the lot and surroundings.

- Property images — Photos uploaded by the customer or pulled from property data.

- Virtual Site Report — An AI-powered overview of the property with observations, challenges, and service recommendations.

- Driving distance — The driving distance and estimated time to the property from your primary business location.

Lead statuses

Status

Meaning

New

Just created — needs your review and follow-up

Confirmed

You've accepted the job or confirmed the appointment

Completed

You've finished a previously confirmed appointment

Cancelled

The lead was cancelled by you or the customer

Update a lead's status from the detail view as you work through your pipeline.

Tips

- Check the Leads page daily to stay on top of new opportunities.

- Calls tagged Prospect Follow Up, Client Follow Up, Message Taken, or Needs Follow Up may not have a full lead yet — follow up with those callers manually.

- Property data and the Virtual Site Report appear after enrichment finishes, so check back if they're not available right away.

- If an address looks wrong, correct it from the lead or property page so enrichment and reports stay accurate.

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